Ventura County Civic Alliance Census Update

Ventura County and the 2020 Census
by Vanessa Bechtel

Thank you to Our Census Team!

The story of Ventura County and the 2020 Census is an inspirational one that fills the spirit with hope for our collective future. It serves as a distinct reminder of the power that we each hold to make a difference in the world, and the good that can materialize from the sustained efforts of a diverse group of committed individuals that rally together over a unifying and clear message, “Everybody Counts. Everybody Matters.”

As you will read, Ventura County went from being one of the most at-risk communities in the nation to being in the top 95th percentile for an accurate count in the 2020 Census. The exponential impact of this change on our community will last for generations.

Before we get into the history and details of the specific ways that our community has benefited from this historic achievement, it is vital to share that this would never have happened without the members of the Ventura County Complete Count Committee, a collaborative effort involving local government, faith-based leaders, businesses, hundreds of nonprofits, service clubs, and volunteers speaking numerous languages representing the diversity that is Ventura County.

When the COVID-19 mandate hit Ventura County, the 2020 Census had been set to go live the very next day. Immediately, events, information booths, and hundreds of planned activities came to a grinding halt. I worried that the years of hard work and planning would soon all fall apart.

Instead, we witnessed the innovation, the creativity, the generosity, and resiliency that is Ventura County. Within days, literature was being distributed into hundreds of thousands of food boxes and school lunches. Car and bike parades, comedic homemade Spanish soap operas shared on social media, census stickers on Girl Scout cookie boxes, masks for farmworkers, census awareness materials in prescriptions at pharmacies… these are just some of the numerous examples of how volunteers stepped forward to help ensure that the importance of the 2020 Census on our community made its way into the homes of all of our neighbors. It worked!

“It always seems impossible until it’s done,” a poignant quote from the late South African President Nelson Mandela, captures this collective endeavor perfectly. A special thank you to the County of Ventura, all our nonprofit partners, and for the hundreds of volunteers that carried the torch of this most pressing issue even in the darkest of days.

We did it!

Vanessa Bechtel, CEO Ventura County Community Foundation


 

Ventura County Civic Alliance

Census Update 

In late November 2017, just days before the start of the devastating Thomas Fire, we were first introduced to the considerable threat of an undercount facing Ventura County in the 2020 Census. A recent study by the Federal Census Bureau had just announced that Ventura County was among the top 2% of counties nationwide at highest risk of an undercount in the 2020 Census – 59th out of more than 3,000 counties!

While a startling statistic, it was not until fully digesting what was at stake that we came to appreciate that the 2020 Census was in fact the most pressing issue facing our community, and one with the longest negative consequences if left unaddressed. Over $2 billion of social safety net dollars for our local communities was estimated to be on the line.

There are four main reasons why participation in the 2020 Census was vital, including that the census:

  1. Determines funding for our social safety net
  2. Determines funding for our police departments
  3. Provides critical information about our community, driving business, home values, and local investment
  4. Determines our congressional representation

The census literally governs funding for hundreds of local programs, including rural and industry development loans, job training and other employment programs, healthcare for infants and children, childcare for low-income and working families, water and waste disposal systems, local agencies for food and healthcare, legal services for senior citizens and individuals with disabilities, school lunches, police agencies and community-based entities working to reduce crime, monitoring and enforcing discrimination laws under the Civil Rights Act, and so much more. The full list of funding received in Ventura County alone is hundreds of pages long.

On an annual basis, Ventura County has been receiving $1.7 billion out of the yearly $675 billion in federal funding allocated nationwide every year based on the 2010 census. We quickly realized that there is no way that philanthropy or private investment could begin to mitigate the depth of pain our community would suffer if there was an undercount as projected.

As a reference, each person not counted in the 2020 Census has been estimated to equate to a loss of $2,000 per year for ten years, meaning a family of four not counted would be a loss of $80,000 in revenue for the residents of Ventura County. As was repeatedly emphasized, there are no do-overs in a decennial census and we knew the outcome of the 2020 Census would be with us for the next ten years.

Barriers to Overcome
As we learned more, we came to appreciate the substantial barriers to an accurate count in Ventura County that needed to be addressed. These included a lack of public awareness, a climate of fear among undocumented individuals, many of whom are our community’s farmworkers and vital service workers, targeted misinformation campaigns designed to promote an undercount in California, and the confusion caused by the citizenship question and who has a right to be counted. To be clear, since 1790, there has been a constitutional right in the United States to be counted, and everyone counts, not just citizens.

Other threats to an accurate count included the fact that there are many areas in Ventura County where over 60% of neighborhoods lack broadband access. This was especially problematic as 2020 marks the first time in history that the census moved online.

Even more concerning, was that the Federal Census Bureau study indicating Ventura County to be among the top most at-risk communities for an undercount, transpired prior to any of the numerous devastating disasters, including the Thomas Fire, Montecito Mudslides, the Hill and Woolsey Fires, and the Borderline tragedy.

Ventura County Complete Count Committee
In response to this quiet crisis, a group was formed to ensure a full, fair, and accurate count countywide. Together, we developed a countywide education and outreach plan with trusted messengers from all hard-to-count communities.

Leveraging the talents around the room, eight subcommittees were formed, and we quickly engaged in joint fundraising efforts to strengthen outreach activities and avoid duplication of efforts.
The State of California led the nation in its proactive approach to the threat of the undercount facing our state, and quickly mobilized funding to support our efforts. The County of Ventura made a sizable contribution and cities from across Ventura County stepped forward to help. Overall, the Ventura County Community Foundation invested over $2.7 million in grantmaking for outreach and marketing.

Success
When Ventura County was announced as 157th in the nation for an accurate count out of 3,215 counties, many asked how such a dramatic shift was possible. To go from being most at-risk of an undercount, to one of the very top for an accurate count, is exhilarating.

For what it is worth, my analysis is that this effort was successful because it was not a permission-based approach. We had a clear mission, “Everybody Counts. Everybody Matters,” and repeatedly stressed that people were free and encouraged to do all they could to advance our collective effort. This open approach resulted in creativity and vision that not one of us could have done alone. The fact that the Ventura County Complete Count Committee was a true snapshot of our whole community was paramount. The meetings were a collection of diverse perspectives, multiple languages, and purpose driven action.

Our subcommittee chairs were results-oriented, and we did all we could to incorporate census awareness activities everywhere. I loved that, for the most part, we did not have to reinvent the wheel, but could build on all of our shared resources and individual strengths.

Finally, thanks to the State of California and the County of Ventura, we had access to unbelievable technology and mapping power, helping us to strategically target our efforts and benchmark our results.

The Road Ahead
As we celebrate this important milestone, the benefits of what we accomplished together will continue. We have collectively built strategic alliances and organizational capacities that will live well beyond this effort. I for one, cannot wait to see what we tackle next!


As 2020 U.S. Census Count Ends, Ventura County Near Top in National Response Rates

The 2020 U.S. Census count ended this month with Ventura County achieving one of the highest self-response rates among 3,215 counties in the nation.

That’s an accomplishment that will help maximize billions of dollars in federal funds that will come to Ventura County over the next decade.

Self-response refers to residents who completed the census on their own initiative either online, by phone or by mail, rather than when being contacted by census takers.

Ventura County finished in the top 5% of self-response rates among 3,215 counties in the nation for which the U.S. Census Bureau provided data.

Ventura County tied with two Illinois counties – Henry and Tazewell – to rank 154th with a 76.7% self-response rate, according to the data. 

 

Nyeland Promise volunteers Polet Rodriguez, left, and Delma Mendez earlier this year offer information on the 2020 U.S. Census as fellow volunteers help distribute school lunches on behalf of the Rio School District at the Nyeland Community Center.

That’s higher than California’s self-response rate of 69.6% and the nation’s self-response rate of 66.9%.

“This is an extraordinary achievement for our county and really a testament to the hard work that has been put into planning for and reaching out to the community for the 2020 Census,” Ventura County CEO Mike Powers said in a release.

“Through a long-term vision that started in 2018 and close partnerships with over 150 community-based organizations and engaged individuals, we have not only overcome but exceeded expectations,” he said.

Of Ventura County’s 10 cities, Moorpark had the highest self-response rate – 83.5%.

Moorpark was followed by Camarillo with an 83.3% self-response rate; Simi Valley and Thousand Oaks, 82.2%; Ventura, 75.6%; Santa Paula, 75.2%; Ojai, 73.6%; Fillmore, 72.6%; Oxnard, 69.9%; and in last place, Port Hueneme, 68.9%, which nonetheless is higher than the national rate.

Vanessa Bechtel, co-chair of the Ventura County 2020 Complete Count Committee, stressed that those rates strictly measure the percentage of a jurisdiction’s population that self-responded.

The rates do not include residents who completed the census after being notified by census takers because they had not self-responded, she said.

The additional response data gathered by census workers has not yet been made available by the Census Bureau, Bechtel said.

“I don’t why the federal government stopped posting the complete data,” she said Wednesday.

Once it does, Ventura County’s already high response rate will go even higher, she said.

Bechtel and her two fellow committee co-chairs – county Public Health Director Rigoberto Vargas and Gabino Aguirre of the California Citizens Redistricting Commission – will then know how close the county came to the group’s goal of a full and complete census count.

The Census Bureau did not respond to a Star inquiry as to why the additional response data has not yet been made available.

According to the 2010 census, Ventura County’s population was 823,318.

As of July 1, 2019, the population was estimated to have grown to 846,000, the Census Bureau says.

A map of Camarillo population blocs using 2010 census data to be divided into voting districts for the 2020 election.

 

Surpassing 2010 self-response rate

Bechtel is ecstatic with the county’s 76.7% self-response rate, which is higher than the county’s 2010 self-response rate of 72.5%.

“Oh my gosh, I am so happy and so proud of where we’re at,” said Bechtel, who is also CEO of the nonprofit Ventura County Community Foundation, which raised $2.7 million for census marketing.

“What we were shooting to do was definitely surpass our 2010 self-response level, which is what we did,” she said.

Bechtel said a quote from late South African President Nelson Mandela has resonated with her since the end of the count: “It always seems impossible until it’s done.”

“I think that just sums up the past two years of our 2020 Census count effort,” she said.

The federal government had initially projected that Ventura County would be in the bottom 2% of counties nationwide for self-response rates, she said.

Instead, Ventura County wound up in the top 5%.

“I think that dramatic change is quite historic and the impact will be felt for generations,” Bechtel said.

She said the turnabout was accomplished in large part by the collaboration of the many groups – including Ventura County, businesses, the faith-based community, nonprofits and others – that make up the Ventura County 2020 Complete Count Committee.

“I’ve never seen anything like it,” she said. “Everybody around the table all the time, speaking multiple languages, doing their part.

“And it was such a long effort,” Bechtel added. “We worked on this for over two years. And I think that sustained commitment is also part of why it was successful.”

Powers said the county’s high self-response rate was due in large part to consistent, multi-language outreach, including more than 100 community events prior to the start of the COVID-19 pandemic.

During the pandemic, he said, county agencies continued to conduct multi-lingual outreach in innovative ways on farms, at food distribution sites, while delivering food to the most vulnerable and while providing services.

Powers said the county was the largest funder of the outreach with more than $1.8 million. He said all county agencies helped promote the census.

They included lead efforts from his office, the Human Services Agency, the Health Care Agency, the Area Agency on Aging and the Farmworker Resource Program in conjunction with the complete count committee.

Billions of local dollars at stake

Constitutionally mandated every 10 years, the census aims to count the entire population of the United States, according to the Census Bureau.

Federal funds, grants and support to states, counties and communities are based on population totals and breakdowns by sex, age, race and other factors, the bureau says.

The count also determines how many seats states get in the U.S. House of Representatives.

Billions of dollars in federal funds to Ventura County over the next decade are at stake, Bechtel said.

“This is really how we get our tax dollars back into our own communities,” she said. “The census helps determine how much of that comes back to Ventura County” for health care, social services, law enforcement, business loans, water systems, transportation and many other programs.

A census undercount in Ventura County would have “disastrous” financial consequences here, she said.

Each uncounted person represents an estimated loss of $2,000 annually for 10 years in federal funds to the county, she said.

If 100,000 people were missed in the count, that would represent a minimum loss of $2 billion over the next decade, she said.

Bechtel estimated that of Ventura County’s roughly 846,000 residents, about 652,000 have been counted via self-response.

More were counted by some 1,000 local census takers who knocked on people’s doors and otherwise reached out, she said.

‘Mad dash’ to the end

The census count was originally scheduled to go through Oct. 31.

But the Supreme Court ruled on Oct. 13 that the Trump administration could end census field operations early, in a blow to efforts to make sure minorities and hard-to-count communities are properly tallied.

Following the high court’s decision, the Census Bureau ended the count Oct. 15.

Bechtel said once the Supreme Court issued its ruling, it was “a mad dash” to the end of the count 48 hours later.

“We did everything we possibly could to get that accurate count,” including staffing phone banks and a social media blitz, she said. “It was all hands on deck.”

She said another challenge to achieving a full count was the coronavirus pandemic.

Because of health concerns, census takers were prevented for a time from going out in the field, while plans to place nearly 200 kiosks throughout the county with census information weren’t realized, she said.

The Census Bureau says that by Dec. 31, it will deliver apportionment counts to President Donald Trump as required by law.

Apportionment is the process of dividing the 435 seats in the U.S. House of Representatives among the 50 states based on census population counts, the bureau says.

By April 1, the bureau says it will send redistricting counts to the states. Those counts are used to redraw legislative districts based on population changes, the bureau says.

Save the Date for the Ventura County Census Celebration!

Census Countdown Instagram Post (4)


Save the Date

Thursday, December 10, 2020 

9:00-10:30 a.m.


You’re invited to the virtual Ventura County Census Celebration!

This event will bring together all our wonderful Ventura County Complete Count Committee members to
reflect on and celebrate what we have accomplished together.

We hope you will join us to share your stories, gratitudes, and how the Census collaboration impacted
you, your organization, or your community.

As 2020 U.S. Census Count Ends,
Ventura County Near Top in National Response Rates

As reported in the VC Star, the 2020 U.S. Census count ended last month with Ventura County achieving one of the highest self-response rates among 3,215 counties in the nation.

Click here to read the article.

Movement Building Fellows Program Opportunity

Applications are due by January 11, 2021 at 5 p.m.
Fellows will be announced by early March 2021. 

The Weingart Foundation is now accepting applications to the second cohort of the John W. Mack Movement Building Fellows program. This program helps leaders new to their roles develop their adaptive leadership skills, hone their leadership stance, improve their ability to develop more effective campaign strategies, and better access resources that support them as leaders in movement organizations and networks, all through a racial justice and equity framework. Twelve emerging leaders will be selected to engage in transformative leadership development training, peer learning and coaching over an 18-month period.

For more information on the John W. Mack Movement Building Fellows program, including eligibility,
selection criteria and how to apply, click here.

I Count. You Count. We ALL Count.

Census Thanks

Thank You and Celebration!

“It always seems impossible until it’s done.”
– Nelson Mandela
Dear Ventura County 2020 Census Complete Count Committee,
 
I just love this quote by Nelson Mandela and think it pretty much sums up these past two years of our 2020 Census Complete Count efforts, lol!
 
Seriously, what we’ve accomplished together is just amazing! Because of you, Ventura County has gone from being 59th out of more than 3,400 communities at-risk of an undercount, to being in the top 95th percentile in the nation for an accurate count. This is historic! And the impact will be felt for generations. 
 
We are working on coordinating a meaningful virtual celebration and would love your ideas! We will send more details in the very near future. 
 
In the meantime, we wanted to send a quick summary of the self-response rates as of 10/15/2020 for Ventura County:
 
Overall
  • U.S. – 66.9%
  • CA – 69.6%
  • Ventura County – 76.7%
 
By City
  • Moorpark – 83.5% (ranked 19th in the State of CA!)
  • Camarillo – 83.3%
  • Thousand Oaks – 82.2%
  • Simi Valley – 82.2%
  • San Buenaventura – 75.6%
  • Santa Paula – 75.2%
  • Ojai – 73.6%
  • Fillmore – 72.6%
  • Oxnard – 69.9%
  • Port Hueneme – 68.9%
 
Please take a moment with me to pause and just imagine the difference that you have made. I’m so proud of each of you and can’t wait to see what we tackle next! Broadband equity for all? High quality preschool for all? Climate change? No matter what, I can’t imagine anyone I’d rather have by my side than each of you. 
 
In celebration and heartfelt gratitude,
 
Vanessa
President and CEO
Ventura County Community Foundation

Mid-September Updates

Final 2 Weeks for the Census!

It’s the final 30 days of the Census! Be sure to remind your friends, family, colleagues and neighbors that it’s not too
late to complete the Census!

Census Bureau MQAs This Week

Heads up! The U.S. Census Bureau will be hosting Mobile Questionnaire Assistance (MQA) events in the following cities in Ventura County this week:
 
  • San Buenaventura – 9/17
  • Southwinds Oxnard – 9/19
  • Virtual Facebook Live event with Oxnard Performing Arts Center – 9/19
  • Virtual event with Ojai Unified School District – 9/22 English and 9/23 Spanish

Service Based Enumeration
Taking Place Sept 22-24

Service Based Enumeration provides an opportunity for people without conventional housing or people experiencing homelessness to be included in the Census by counting them at places where they receive services or at outdoor locations such as encampments.
 
  • Emergency and Transitional Shelters with sleeping facilities: Sept 22-24
  • Soup Kitchens, Food Banks, and Mobile Food Vans/Service Sites: Sept 22-24
  • Targeted Non-Sheltered Outdoor Locations: Sept 23-24

Get Out the Count Materials Webpage

The CA State Complete Count Office put together the Get Out the Count webpage, This webpage includes tons of essential outreach tools needed to conduct activities in your communities in one convenient location.
 
Be sure to visit the page to find the following tools and more:
 

Reminders for CCC Grantees

To all of our Complete Count Committee Grantees, please remember the following:
 
SwORD Reports
 
Inventory Report and Equipment Return
  • If you purchased any equipment through grant funds, you will need to file a final inventory listing of the equipment. The listing should include the dates the equipment was acquired, the per unit cost and number of units, serial numbers, model identification. Once the listing is accepted, equipment may be scheduled for return to the State Census Office via shipment by October 31, 20202. Please contact Stephanie Bertsch-Merbach and Dr. Gabino Aguirre for any questions on this.

Read the Op Ed from Our Partners in Santa Barbara County

Last month, Pedro Paz, Ph.D., co-chair of the Santa Barbara County Census 2020 Complete Count Committee and Director of Grantmaking for the Santa Barbara Foundation, wrote an Op-Ed, “Census is about community, not politics” for the Santa Barbara News-Press.
 
In the Op-Ed, Pedro states:
 
“2020 has been a difficult year for our county, state and the nation amidst the global pandemic. However, we can’t lose sight of our future by choosing not to participate in 2020 census by Sept. 30. 
 
Ten years ago, no one could have imagined that the accuracy of that census would impact the resources to our hospitals and clinics for us to locally combat and recover from this pandemic. If we are undercounted, we lose resources for when we need them the most.”

Census PSA "Film Festival"

Be on the lookout this weekend for a special “Film Festival” edition newsletter and social media campaign where we will share all of the Census PSAs and videos that our partners have produced throughout the Census!
 
Please email Stephanie Bertsch-Merbach with VCCF if you have any videos of your own that you would like to highlight!
 
In the meantime, please enjoy the following videos from two of our Census Partners and a brand new NPR-style Census podcast from Child Development Resources! Feel free share with your networks!

Oxnard Performing Arts Center - PSA

Nueva Vista Media - PSA Spanish

Nueva Vista Media - PSA Tagalog

Child Development Resources - Ventura County Counts Podcast

UPCOMING EVENTS
Education and Outreach Subcommittee Meeting:
Thursday, Sept. 17, 10:30 am to 11:30 am

Oxnard Performing Arts Center:
Count Me In Livestream
Sept. 19, 12:00 pm to 4:00 pm

Oxnard Performing Arts Center:
2020 Halloween Census Caravan
Sept. 27, 1:00 pm to 5:00 pm

Census “Film Festival”

Ventura County Counts – 2020 Census – "Film Festival" Edition

Census PSA “Film Festival”

The most important lesson we’ve learned through this journey we’ve taken together with the Census is how creative, ingenious, and innovative our partners truly are!
 
Many of us have had to pivot our activities to continue our outreach during COVID-19 while maintaining social distancing. We could have never imagined the brilliance that our partners brought to problem solve and continue to share the message about the importance of the Census.
 
This is why we are taking a moment to celebrate all of your creativity in this Special Census PSA “Film Festival” Edition of our Newsletter.
 
We have compiled an extensive (though not exhaustive!) list of the videos you produced and shared on social media. We will be sharing these videos on our Ventura County Counts Facebook page starting this weekend and through next week so we can continue to share these amazing videos with our community during the final days of the Census.
 
 
Without further ado, for your consideration…

Child Development Resources

County of Ventura

Delta Sigma Theta Sorority Ventura County Alumnae Chapter

Diversity Collective

Faith-Based Subcommittee

Inlakech

September 1, 2020 – Last 30 Days of the Census

Final 30 Days for the Census

It’s the final 30 days of the Census! Be sure to remind your friends, family, colleagues and neighbors that it’s not too
late to complete the Census!

Get Out the Count Materials Webpage

The CA State Complete Count Office put together the Get Out the Count webpage. 
This webpage includes tons of essential outreach tools needed to conduct activities in your communities in one convenient location.
 
Be sure to visit the page to find the following tools and more:
 

September Social Media Toolkit

The CA State Complete Count Office also put together a Social Media Toolkit for the month of September.

A Message from Our CCC Co-Chair

Check out this video from Vanessa Bechtel, President and CEO of VCCF and Co-Chair of the Ventura County Complete Count Committee, about the importance of the Census and the fast approaching deadline!
 
Feel free to Like and Share on Facebook too!

PPE Available for Ventura County Partners

PPE is available for Census partners in Ventura County who need the equipment to conduct their Census outreach. Stop by VCCF’s office to pick up your supplies. Please contact Dr. Gabino Aguirre with any questions.
 
The following materials are available:
  • Face Shields
  • Surgical Masks
  • N95 Masks
  • Surgical Gloves
  • Hand Sanitizer
  • Door Hangers

CDR's Extended Census Challenge

Child Development Resources has extended their Census Challenge one last time to correspond with the new census self-response deadline of September 30. That’s means they’ll continue to provide updates and new challenges until then and raffle off prizes on the final day of September. 
 
This month’s first challenge: Use any of your social media platforms to remind your followers that September 30 is the final day to complete the census. Be sure to use the hashtag #CDRChallenge and follow CDR on Facebook @cdrvta, on Instagram @child_development_resources and Twitter @ResourcesChild.

A Telenovela for the Census

While you’re visiting CDR’s social media, be sure to check out “CENSOmientos de mi Corazón,” the tale of achieving an accurate count, all in the name of love. This fun and informative video was a collaboration between Child Development Resources of Ventura County, Inc., and Teatro de las Americas. 

Getting a Census Taker Visit When You’ve Already Responded

Census takers are now visiting households across the nation that have not yet responded. Understandably, some households that have already responded have expressed confusion over why they, too, are being visited. These visits are part of the U.S. Census Bureau’s efforts to be absolutely sure that they count everyone. If you get a visit and you’ve already responded, please be patient and kind and answer the census taker’s questions.
 
Click below to read more on how you can help explain these follow-up visits to your friends and neighbors.
As Enumeration and other field operations get underway, there may be questions about the legitimacy of the Census workers. 
 
If you have any questions, the Census Fraud Hotline number is: 844-330-2020, and Click Here to visit the Census page on fraud and concerns.
 
Also, Click Here to read how you can help fight inaccurate rumors about the Census.

UPCOMING EVENTS
Diversity Collective Ventura County: LGBTQIA+ Community Townhall Sept. 8 5pm-6:30pm

Oxnard Performing Arts Center: Present! Let's Be Counted Event Sept. 6, 1pm-4pm

Oxnard Performing Arts Center: Count Me In Livestream
Sept. 19, 12pm-4pm

Getting a Census Taker Visit When You’ve Already Responded

Aug 20 CCC Follow-Up Email

Look for the Ventura County Census Caravan Tomorrow!

Be on the lookout for the Census Caravan taking place throughout Ventura County, tomorrow, Aug. 22!!

The caravan will start in Thousand Oaks at 9:30am and then travel through most cities in the County ending in Simi Valley around 3:00pm.

Help spread the word with friends and neighbors that we have until September 30 to get a complete count for Ventura County!

Go to my2020census.gov to complete the Census today!

August 20 Complete Count Meeting Follow-Up

Thank you to everyone who could join us on Zoom for the August 20th Complete Count Committee Meeting! Plus, a big shout out to Lourdes Gonzales from Translate Ventura who was able to provide live Spanish interpretation!

If you were unable to join us on zoom, here is the link to the recording of the meeting complete with chat text: (Password: 8gq4qKq@)

Click here to view all of the PowerPoint slides, including the slides from Matt Carroll on the response rates in Ventura County.

Census PDI and PPE

Are you interested in volunteering with Census PDI, our phonebanking platform for Ventura County?
 
If so, please email Dr. Gabino Aguirre to get an account
set up and join a training session!

In need of PPE to conduct your Census outreach?

Stop by VCCF’s office
Monday, Aug. 24, 9am-12pm or Tuesday, Aug. 25, 9am-12pm to pick up supplies for your organization.

NEW! #VenturaCountyCounts Video

Check out the latest Census video produced by Child Development Resources and featuring some familiar faces
from around our county to help!

Census Toolkits and Materials

Get Out the Count Outreach for College Students Toolkit

The State Census Office has developed a toolkit, fact sheet, and social media
guide to help Get Out the Count to college students.
 

August Social Media Toolkit

Click here to download the August Social Media Toolkit created by the State Census Office.
 
Be sure to share with all of your networks!

Census Icon Flyers Available

Now available: Census Icon Flyers in English, Spanish and 10 other languages!
 
Click here to download them.
 
Check them out today and use them in your communities!

Partner Spotlight: First 5 Ventura County

Census t shirts hallway
Recently, First 5 Ventura County hosted a distribution event for childcare providers, and those providers who pre-registered received cleaning supplies, PPE, diapers and wipes, and also a goodie bag full of Census information and materials.
 
Those Census shirts are looking good on you! Thanks for your incredible outreach!

Shortened 2020 Census Effort Obstacle to Achieving Full Count in Ventura County

The 2020 census count in Ventura County had been going so well, officials say.

The county had gone from being one of those most at risk for being undercounted to one of those least at risk, they say.

The percentage of county residents who had thus far taken the census — 72 percent as of this week — was higher than the state and national percentages.

Everything was looking good for a complete count by the Oct. 31 deadline, which would ensure the full amount of federal funds — billions of dollars — coming to the county over the next decade.

And then the U.S. Census Bureau dropped some bad news.

Director Steven Dillingham announced Monday that the count, which began March 12, was going to end a month earlier — Sept. 30 — “to accelerate the completion of data collection and apportionment counts by our statutory deadline of Dec. 31, as required by law … without sacrificing completeness.”

Vanessa Bechtel, CEO of the nonprofit Ventura County Community Foundation, which has raised about $1.7 million for marketing to get the word out to residents to take the census, didn’t welcome the news.

“I think it’s really unfortunate,” she said Tuesday. “We had developed a strategy that was going to take us through October and we really needed that time to do more outreach in person as things were (possibly) going to start reopening.”

A spike in COVID-19 cases in California has instead led to a tighter lockdown across the state, including in Ventura County.

“So, this is going to be very difficult,” Bechtel said. “We’re going to have to figure out how we adjust to the new count deadline, develop a more urgent strategy and just do the best we can to get a complete count.”

An undercount would have “disastrous” financial consequences for Ventura County, she said.

Each uncounted person represents an estimated loss of $2,000 annually for 10 years in federal funds to the county, she said.

If 100,000 people were missed, that would represent a loss of $2 billion for health care, social services, law enforcement, business loans, water systems, transportation and other services, she said.

An estimated 596,000 county residents have been counted so far, Bechtel said.

Some 250,000 residents still need to be counted, she said.

According to the 2010 census, the county’s population was 823,318.

As of July 1, 2019, it was estimated to have risen to 846,006, the Census Bureau says.

New Count Strategy

On Wednesday, in an emergency meeting of the steering committee of the Ventura County 2020 Complete Count Committee, a new game plan was formulated to try to achieve a complete count despite the shortened deadline, said Bechtel, who is a co-chair of the committee.

The committee is comprised of the foundation, census workers, local nonprofits, the county, cities, faith-based groups and service clubs, she said.

The new strategy includes additional paid media marketing, “census caravans” — parades of cars driving through neighborhoods alerting residents about the census — and perhaps most importantly, business outreach, she said.

Bechtel said she thinks the updated plan will help assure a complete count.

“Especially the business outreach because we know employers can help dramatically reaching out to their employees,” she said. “That is critical.”

Undercount Status Reversed

Constitutionally mandated every 10 years, the census aims to count the entire population of the United States, according to the Census Bureau.

Federal funds, grants and support to states, counties and communities are based on population totals and breakdowns by sex, age, race and other factors, the bureau says.

The count also determines how many seats states get in the U.S. House of Representatives.

Based on federal research, Ventura County was ranked a few years ago by the bureau as one of the most at-risk counties in the nation for an undercount in the 2020 census, Bechtel said.

On a list of 3,000 at-risk counties, Ventura County was ranked the 59th most at-risk county, she said.

Bechtel said that was due to income, educational and geographic barriers, as well as many residents lacking internet access. The census is being conducted largely online, she said.

In response to the poor ranking, the various community groups that comprise the complete count committee came together to address it.

“And we committed to not let that be our reality,” Bechtel said.

The commitment paid off, she said.

The county is now ranked by the Census Bureau in the top 10 percent of counties in the nation for an accurate count, she said.

“I think we’ve really turned it around,” she said

The favorable ranking is based on how many people in the county have been counted so far, which is tracked by the Census Bureau, Bechtel said.

As of Wednesday, Moorpark had the highest percentage of any Ventura County city of residents who have taken the census, at 79.2 percent.

Port Hueneme had the lowest at 63.9 percent, which nonetheless is higher than the national percentage, Bechtel noted.

COVID-19 Obstacles

The coronavirus pandemic has impeded efforts to get a complete count, Bechtel said.

For instance, while the count is currently in a phase in which census workers were supposed to be going to the residences of people who have yet to complete the survey, the workers haven’t been able to because of COVID-19 restrictions, she said.

And plans to place nearly 200 kiosks with census information throughout the county haven’t been realized because of health concerns, she said.

“So, COVID really has been disruptive,” she said. “But we’re resilient and we all just said, ‘OK, this is our new world. We need to do things differently.’ “

To fill out the census online and for more information about the census, go to my2020census.gov.

To contribute to the Ventura County Community Foundation’s census marketing efforts, go to vccf.org.

May Somos Vecinos Newsletter

May 21 Complete Count Meeting Follow-Up

Thank you to everyone who could join us on Zoom for the May 21 Complete Count Committee Meeting!
Here are the resources and follow-up items from today’s meeting.
 

Plus, a big shout out to Lourdes Gonzales from Translate Ventura who was able to provide live Spanish interpretation!

Here is the link to the recording of today’s Zoom meeting complete with chat text:

Click here to view all of the PowerPoint slides, including the slides from Matt Carroll on the response rates in Ventura County and Census PDI.

Additionally, here is the list of resources and link below to the MICOP PSAs that Genevieve Flores-Haro from MICOP provided in today’s chat.
Thank you, Genevieve!!

Ideas for Census Outreach from Others

Phonebanking

A number of partners throughout the State are phonebanking with their own client phone lists and contacts. These types of calls are generally more friendly and welcomed than cold calls. Here are scripts and best practices in phonebanking from our parters at United Way Bay Area.

If interested, please email us!

Click here to access Phonebanking Training

Virtual QACs/QAKs

Are you a Community Based Organization that was looking to host a QAC or QAK? One idea is to move the QACs/QAKs to a virtual setting! You can host a dedicated phone line with your volunteers ready to answer Census-related questions. Our friends at the United Way of Bay Area have put together a few trainings and resources to get started.

If interested, please email us!

View Virtual QAC Training Slides

View Virtual QAC Webinar

CDR Census Challenge!

Child Development Resources is challengeing everyone to complete their 2020 Census form. Share your census photos and video clips to CDR’s Census 2020 Outreach Specialist at: Luis.Guereca@cdrv.org They will update their Facebook, Instagram and Twitter with your images and stories. Everyone who participants will be entered into a raffle with prizes donated by local businesses. Deadline is July 31, 2020.

Viral Videos from Delta Sigma Theta

The amazing Kelly Owens of the Ventura County Alumnae Chapter (VCAC) of Delta Sigma Theta Sorority put together some incredible videos on the Census.

Please click the links below to view the videos and share, share, share!

Counting On My Sistahs – video

DoThisNowChallenge – video

Social Media Toolkit

Our Region’s marketing partner, JPMarketing, has created a great social media template with ideas for content that you can share on various platforms like Facebook, Instagram, Twitter, Snapchat and so on.

Click here to access the Toolkit

Click here to for the full-sized graphics

Census Caravans

Our partners in Kern County recently put together a Census Caravan where they decorated their cars with magnets and Census flyers and drove through different neighborhoods.

Click here to watch the KGET News clip about the parade!

More Ideas:

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  • Facemasks with Census info modeled here by Suki Sir from Turning Point Foundation!
  • Post bilingual yard signs
  • Place banners in visible places
  • Flyer inserts with delivered meals
  • Utility bill inserts
  • Flyers at grocery stores
  • Engage trusted messengers to connect with their community via phone banking, text, and email
  • Flyers at grocery stores

Can We Count On You?!

Census Updated Timeline Impacts

COVID-19 and shelter-in-place measures have impacted the Census timeline, which has been extended until October 31. Here are a few updates from our speakers about how this timeline change will impact our Census outreach:

Justine Fischer, Partnership Specialist with the U.S. Census Bureau, shared that the Camarillo Census Office is projected to open around June 1, pending approval from the County. Also, in-person enumeration should begin mid-August and will follow strict health guidelines.

Patricia Vazquez Topete, our Region 5 Program Manager, discussed how the extended timeline will impact Update Leave and provided this Guidance. Also, talking points for social media in English and Spanish are on their way. Given that the Non-Response Follow-Up (NRFU) period has been extended from August 14 to October 31, many partners will be impacted. The State Complete Count Office will share plans for this extension based on feedback they receive from the NRFU report.

Dr. Gabino Aguirre, our Region 5 Census Coordinator, shared that the third round of Census funding has been put on hold during shelter-in-place, but the application period will be open soon as the restrictions are lifted.

Breakout Discussion Questions

COVID-19 and shelter-in-place measures have impacted the Census timeline, which has been extended until October 31. Here are a few updates from our speakers about how this timeline change will impact our Census outreach:

Justine Fischer, Partnership Specialist with the U.S. Census Bureau, shared that the Camarillo Census Office is projected to open around June 1, pending approval from the County. Also, in-person enumeration should begin mid-August and will follow strict health guidelines.

Patricia Vazquez Topete, our Region 5 Program Manager, discussed how the extended timeline will impact Update Leave and provided this Guidance. Also, talking points for social media in English and Spanish are on their way. Given that the Non-Response Follow-Up (NRFU) period has been extended from August 14 to October 31, many partners will be impacted. The State Complete Count Office will share plans for this extension based on feedback they receive from the NRFU report.

Dr. Gabino Aguirre, our Region 5 Census Coordinator, shared that the third round of Census funding has been put on hold during shelter-in-place, but the application period will be open soon as the restrictions are lifted.